As of recently, Dollar Tree announced that they would increase the prices of certain items sold in their stores. This new change would take prices ranging from $1 to anywhere up to $5.
The company made this decision based on the tight labor market and the increase of inflation. Investor Starboard Value stated that due to inflation, the price of $1 in the 1980’s would be worth $2.30 as of 2019.
Because of this it has become difficult for the company to make a stable profit off of the current prices.
The stores have already started testing these prices on items labeled under the collection “Dollar Tree Plus” which have been around since 2019 and already being sold in around 8,000 stores.
There is a Dollar Tree store across the street from WJPS on Francis Lewis Boulevard.
WJPS junior Sonya Woodham stated, “I strongly believe that this price increase would cause Dollar Tree to lose business because a lot of people go to Dollar Tree solely for the cheap prices on basic necessities. This change would lose a lot of customers that cannot afford the new prices.”
WJPS junior Keuntae Yim said “This change would affect a lot of people who don’t have enough money to spend at other places as well as kids who go there for fun.”
